Sunday · July 12, 2026 · Rochester, NY
Roc-Chella
Sauna VillageRochester Public Market · July 12, 2026
A festival-inspired, music-driven market capturing the creative, stylish energy of Rochester's summer scene — with a mini sauna village from Heat Retreat & Stick and Stone.
9AM – 3PM · Free market entry · Sauna & cold plunge details coming soon.
Great NYS Flea: ROC-CHELLA
A Festival-Inspired Flea Market
ROC-CHELLA is a festival-inspired market capturing the creative, stylish, and music-driven energy of Rochester's summer scene — held at the historic Rochester Public Market. We're bringing the sauna village.
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Sunday, July 12
9AM – 3PM
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Rochester Public Market
280 N Union St, Rochester, NY
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Free Market Entry
Sauna & cold plunge tickets TBD
What We're Bringing
A Mini Sauna Village
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Wood-Fired Saunas
Both WNY Heat Retreat and Stick & Stone are bringing their mobile wood-burning Finnish saunas — creating a full sauna village experience at the market.
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Cold Plunge
Contrast therapy at its finest — heat up in the sauna, then dive into the cold plunge. Full contrast experience in the heart of the flea market.
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Health & Wellness
A perfect pairing — sauna and cold plunge village set within Rochester's beloved outdoor market, surrounded by vendors, artisans, food, and community energy.
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Community Marketplace
Set within the Great NYS Flea — a beloved Rochester institution — surrounded by vendors, artisans, food, and community energy.
Full details, schedule & sauna access info coming soon. Follow us for updates.
Brought to you by
Partnering Again
About the Venue
The Rochester Public Market
The Great NYS Flea is held at the historic Rochester Public Market — a community cornerstone since 1905, operated by the City of Rochester. A vibrant atmosphere full of vendors, artisans, food, and community energy.
Located at 280 N Union St in Rochester, NY — easily accessible with parking on-site.
Stay in the Loop
More Details Coming Soon
We're still finalizing sauna access details, schedule, and ticket info. Follow us on Instagram for sneak peeks and announcements as they drop.
Presented by Heat Retreat & Stick and Stone
Heat. Cold. Community.